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A comment on Facebook delivers appalling ad clickthroughs: 0.04% clickthrough.

Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by startupper on Wednesday July 11, 2007 @11:11PM (#33776)
So FB makes:

15.8x10^9(pageviews/month)x0.01x0.04/100 + 0.25x15.8x10^6 = $4x10^6 per month on ads?

So their annual revenue is just under $50x10^6 or $50 million.

Note: this assumes one ad per page.

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Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by run4yourlives on Thursday July 12, 2007 @10:49AM (#33838)
$50 Million isn't nearly enough for 15.8 billion pageviews.

There's a lot of overhead cutting down the profits there. (Probably why there's an IPO rumour.)

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