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Re:Ask HN: Help Is it worth rebranding (trademark infringeme... by pbhjpbhj on Wednesday December 21, 2011 @09:37AM (#3377591)
The Nice Classification governs the breadth of a trademark. Basically you can't register two marks with the same name in the same major class for the same geographic area - that's a slight simplification, but serves here.

If there's (expected to be) confusion then one mark damages the other.

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