From the video it feels like they are selling this poster, and it is pretty cool so fair enough. It reminds me of when I tried to sell a physics poster to celebrate the first anniversary of the gravitational waves discovery. Here was my fundraiser + emotional/inspirational poster video: https://www.indiegogo.com/projects/the-gravitational-waves-a... to see the video). I personally ended up down a few hundred pounds, but it was a fun experience and we raised a bit of money for charity. (Many posters still left in my cupboard, so please get in touch if you're interested - email in profile.)