Re:Ask HN: How to build out a startup in the medtech space?
by vmurthy on Sunday November 27, 2022 @07:00AM
(#33762374)
Have worked as a PM at a (now defunct) medtech company. A few lessons:
- The distinction between a user and a customer is a big one here. Customer pays
for your stuff. User uses it. These two are usually light years apart in terms of what they want
- Fine balance to build for the user but also keep the customer happy
- Doctors care about their work and don't want to change too many things since it there's a cognitive cost
- Any language that hints at making doctors redundant is an obvious no-no (Here's looking at you , AI)
- The distinction between a user and a customer is a big one here. Customer pays for your stuff. User uses it. These two are usually light years apart in terms of what they want
- Fine balance to build for the user but also keep the customer happy
- Doctors care about their work and don't want to change too many things since it there's a cognitive cost
- Any language that hints at making doctors redundant is an obvious no-no (Here's looking at you , AI)
- Long sales cycles. Be prepared for cash burn
- I'll type more tomorrow when I wake up :)