Having the hardware tuned to specific performance curve (via software) doesn't bother me as long as I know when I buy the car what I'm buying. There are reasons to do that, long term wear and tear, safety, insurance costs, co2, etc. But I resent being made to pay a subscription for something that has no natural need for one, especially when it requires no ongoing work for the company I am paying. It's slimey and only exists to erode ownership, increase the cusumers reliance on the manufacturer and will disporportionately affect poor people whose wealth is further lessened by never properly owning anything.