I generally look at aggressive ads as a detractor to the product. Money spent trying to bait me into making the purchase is money not spent on improving the product. I'll always pick the non-sponsored product with the highest (written) reviews. I agree that we'll need to be even more aggressive than advertisers, as their boundaries are pretty much nonexistent.

For example, I'm an avid Sonic fan, but no amount of fan service could get me to sit through the constant advertising woven into the script. I'm going to just skip this franchise entirely. Whatever happened to just slipping a sign in the background?