Volkswagen says all brands have halted paid activities on Twitter

Re:Volkswagen says all brands have halted paid activities on... by speakfreely on Wednesday November 23, 2022 @05:21PM (#33725264)

The different companies buying ads are not interchangeable. Brands, who typically have the biggest budgets, all care about brand management (where their brand is shown, what it's shown next to, before and after), which can't be done effectively now that the staff that handles these things has been gutted. There's no way to get those advertisers back without rebuilding that part of the business and there's no other type of advertiser that can step in to fill the size of that gap.

If anything, the reduced quality of the performance marketers who move in to buy ads for scammy weight loss, skin care, get rich quick offers are going to drive away any big brand advertisers who are actually trying to stay on Twitter and weather the storm.

[ Parent | on HN ]

Re:Volkswagen says all brands have halted paid activities on... by iceburgcrm on Wednesday November 23, 2022 @06:15PM (#33725742)

As a user I welcome the removal of brand advertising. Smaller companies offering products can introduce you to products you might never have seen. Seeing Volkswagen spend 50,000 on an ad telling me how edgy they are creates a toxic fake plastic world that I hope they keep to themselves.

[ Parent | on HN ]

Re:Volkswagen says all brands have halted paid activities on... by bmarquez on Wednesday November 23, 2022 @07:01PM (#33726129)

Same here. Looking at a list of companies who have paused advertising on Twitter; I have zero interest in many of them. Like the California Lottery or DirecTV.

While I dislike advertising in general, if I have to see ads I hope it's an opportunity for smaller businesses to promote actually useful products for me.

[ Parent | on HN ]

Re:Volkswagen says all brands have halted paid activities on... by KptMarchewa on Wednesday November 23, 2022 @09:25PM (#33727203)

You won't get "small business ads" anyway, just rock bottom scam and click bait ads.

[ Parent | on HN ]

Re:Volkswagen says all brands have halted paid activities on... by trafficante on Wednesday November 23, 2022 @10:29PM (#33727521)

I’ve actually noticed a lot more sponsored posts that are nearly indistinguishable from a quote tweet. They don’t appear to be scams, more like somebody threw a couple bucks at Twitter to boost their opinion or something.

Clicking through to the thread usually has the same person taking up the first reply with a request to follow them but other than that I’m not seeing any real marketing activity.

[ Parent | on HN ]

Re:Volkswagen says all brands have halted paid activities on... by pieresqi on Wednesday November 23, 2022 @08:39PM (#33726910)

This so much. Can't wait for scamming and malware infested ads on twitter. Just another nail for the coffin.

[ Parent | on HN ]