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A comment on Facebook delivers appalling ad clickthroughs: 0.04% clickthrough.

Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by danw on Wednesday July 11, 2007 @04:15PM (#33725)
I mentioned this to a friend of mine the other day and she simply said "What ads on facebook?". She not a techie, doesn't use an ad blocker and logs into facebook daily. We're all used to these ads and don't even see them anymore, in much the same way we all channel surf or go to make a cup of tea during TV ad breaks.

Perhaps we need a new way of delivering ads in communication apps that differs from information & entertainment apps. Twitter, facebook, blyk and many other face this same problem with monetisation. Whats the solution? Is it ok to analyse what people are saying to each other and deliver text link ads inline with the conversation. If I say "Want to go for a drink later?" to a friend on facebook should there be a link underneath saying "Get half price drinks a Bob's Bar"?

Any ideas?

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Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by amichail on Wednesday July 11, 2007 @04:26PM (#33727)
There's nothing surprising here. Facebook users are more sophisticated than most internet surfers and generally just ignore the ads.

Here's my proposal for getting people to look at online advertising seriously:

http://mindrosity.blogspot.com/2007/07/how-to-get-people-to-...

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Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by run4yourlives on Thursday July 12, 2007 @10:51AM (#33841)
You can try to get people to look at ads in a different way, or you can accept that ads aren't the best way to generate income in an over marketed world and look for some other income source.

I think it's always safer to do the latter.

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Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by ashu on Thursday July 12, 2007 @12:32AM (#33781)
Look at what Pandora has done. I think each of their ads looks phenomenal. I sometimes keep staring (and end up clicking!) at the ads just because they are so beautifully integrated with the site.
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