Cut costs by pruning staff and reducing bloat

Hard to cut costs when you've just saddled the company with billions of dollars in new debt. Don't forget El Musk-o is getting sued by Tesla shareholders over his bloated compensation.

  Get high-engagement accounts back

Advertisers didn't leave en masse because "high-engagement accounts" left, they left because the "high-engagement accounts" came back. From the looks of it "absolute" free speech doesn't include Alex Jones, so who knows what other "high engagement" accounts will be left out in the cold. Doubling down on "absolute" free speech just means you're going to have a sea of ads about pillows, dick pills, and reverse mortgages.