You gotta get the SV nerds who run instagram stories to stop bending the knee to ads and focus on UX and make a product users actually enjoy using to be a viable competitor.

Instagram has like a 3% success rate at suggesting content from people I don't follow. Tiktok is easily over 30%.

Calling instagram a competitor to tiktok is about as naive as thinking an infomercial will pull market share from a prime time drama: it'll catch a few, but its so much worse it has no hopes of cornering the market.