A leaner organization could reduce reliance on advertising as payrolls go down, and if traffic increases (as Elon is claiming, who knows if true) than advertisers would pay more for greater exposure. Also FB using AI or target marketing to the extreme for their ads just ended up turning people away from the platform by sterilizing it of any actual content you’d like to see.

That's one thing I fully believe Musk on. Twitter is the hottest news in the industry right now. There's no better place to read about it than Twitter itself. Thing of it is... most of the traffic I've seen is rubberneckers. He can only crash his gigayacht so many times before it's no longer a spectacle.

Advertising is basically their whole business, right? Technically I guess most companies can employ fewer people and do less of their core business but that isn’t a great trajectory to be on…