Crypto. Twitter as an ad agency business has not much room to expand. You just have to look at the team EM assembled. EM himself was paypal founder. Many others on his investment teams are related to payment as well...even Jack has his square. Think about it, tweeter turn into like wechat with built in payment wallet especially crypto wallets managing like an exchange by a paypal founder who happen to have good access to government relationship. With expected tsunami of retrenchments coming especially for IT sectors, EM can afford to replace entire current Twitter engineers several time over - cheaper and more efficient. Most of those tweeters tech staff seems to be very obvilious of the incoming tech layoffs. FB along expected to let go about 30K (at least 2 more rounds in 2023). Google doing their 10K. Netflix and MS expected to hit that number as well before end of 2023. The labour market will be full of very good devs out of job. Can see that? When one is desperate with tons of bills to pay, no matter how much one despise EM, one will swallow the pride and work for him. Remember EM has access to vast amount of economic data (see who his friends are). He knows what is going on and how much leverage on his side vs entire tech community. It isnt lose-lose situation...mostly rank and yank situation done with maximum drama.