Twitter alerted employees all office buildings closed and badge access suspended

Re:Twitter alerted employees all office buildings closed and... by brookst on Thursday November 17, 2022 @09:56PM (#33649391)

Think of it as negative goodwill. It is not objectively measured, in the same way that goodwill on balance sheets is not objectively measured.

But it’s a real thing. Qualitatively it is the impairment from people not wanting to do business with you. In Twitter’s case, that manifests as decreased advertiser demand, which results in lower ad prices.

And to the extent Twitter is losing MAU, that impacts ad inventory.

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Re:Twitter alerted employees all office buildings closed and... by im3w1l on Friday November 18, 2022 @04:46AM (#33652494)

Goodwill on balance sheets is a technical thing and is quite different from common parlance "goodwill". It's the fudge factor introduced when doing an acquisition to make the numbers balance up correctly.

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Re:Twitter alerted employees all office buildings closed and... by brookst on Friday November 18, 2022 @08:50AM (#33654623)

Yes — my point is that goodwill is intended to explain the difference between book value and purchase price. If something is “worth” $500, as evidenced by market cap, why pay $600? Because it’s worth $600 to you. That extra $100 is hand waved away as intangibles.

Maybe it wasn’t the best analogy. Was just looking for similar “it’s real but not precisely accounted for” concepts .

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Re:Twitter alerted employees all office buildings closed and... by denton-scratch on Friday November 18, 2022 @06:39AM (#33653258)

I thought "goodwill" was routinely assessed and considered in takeovers. It amounts to the goodwill of the customer base, doesn't it? I.e., how many customers are they, how much are they worth, and will the new owner get to keep them?

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