I have the consumer choice to buy any compatible car battery I want. That doesn't mean it's easy to install. Unless I'm living in an ivory tower with people who find app stores easier to install than car batteries.

Ease of installation (which, again, at least in my rarefied atmosphere of people who find tapping a screen under 10 times [0] easier than, say, going and buying a compatible battery, remove the old one, installing the new one, and disposing of the old one) still isn't particularly to do with choice. Android certainly has choice. It's Apple that doesn't.

[0] https://www.howtogeek.com/696504/how-to-install-third-party-...