There are some professors who make it hard. Generally those who have tenure don’t care and put down a shitload of work on students. Also, if you have a well funded lab that pays well you will have a lot more students willing to deal with a harder course.
Normal students want to zip thru and get to living. It’s sad - but its a tragedy of college being so expensive. It’s hard to take a risk on academic (mis)adventures that can crater your financial standing for life (yup for life - student loans cannot be written off during bankruptcy).
I think that despite it being less obvious these days, it's still true: actually learning for the sake of knowing and understanding is a nerd thing. Even at universities, students who care are considered weird.
For a teenager with bursting hormones this becomes a trivial choice
American universities definitely have their great courses, but the fact that so much depends on money, makes teachers focus on funding first, publications second and teaching is very low on the priority and so is actually making sure students "understand", rather than "know".
To us, it was impressive how simple tests and exams were, I saw ridiculous things like professors uploading test exams which contained like 90% of the questions.
To me it was absurd.