For example, the academic community - from theoretical CS to systems to healthcare to biology to economics. I think probably 1/3 of faculty at top universities under the age of 40 have a twitter presence and tweet very useful things.
I have also found the journalistic and sports sections of Twitter to be very useful. For instance, where else does one get the latest football injury news, or line changes made on the san jose sharks?
These people just don't buy stuff. Instagram and TikTok get the product in your face given that they are photo/video centric, whereas 90% of twitter images are memes which don't push any commerce. It's impossible to push influencer marketing on twitter because the platform never really embraced video/images.
> I have also found the journalistic and sports sections of Twitter to be very useful. For instance, where else does one get the latest football injury news, or line changes made on the san jose sharks?
I don't doubt that it's great for the dedicated user who takes time to curate their feed, but discussing about the flow of $ to buy eyeballs, Twitter is mediocre.
To put things into perspective, Tiktok's revenue is only 2x of that of Twitter's, $10B/yr. Clearly Twitter gets enough eyeballs (like mine) that people want to pay for it.
It's the reason why the platform has failed to make money in the first place. If you add the character limit to what I said above, you get the worst possible format and environment for pushing commerce, which is the way these big platforms finance themselves.
People are constantly in fight or flight when they use Twitter, it's the opposite for Facebook, Instagram and now TikTok. Those are environments crafted to lubricate and push commerce/branding and it shows.