The benefits of the consumer measures in comfort or social status, mostly.

The benefits of the producer measures in dollars.

However you balance it, the producer wins. By many orders of magnitude.

And since were talking about privacy and personal data, the more consumers there are, the more the producers improve their margin on each and all consumers.

Why is it a competition? If you give me a slice of cake, and I give you $5, and we're both happy with that, why should I care if you're somehow "winning" or I'm "losing"? That mindset seems like a self-fulling prophecy that robs me of my satisfaction.

Also, I would argue that receiving money does not mean the producer wins, since ultimately the producer is also a consumer, and who will thus be spending those dollars on the same things as every other consumer… comfort and status, as you put it.