Ask HN: Who runs a small/medium website supported by ads?

Re:Ask HN: Who runs a small/medium website supported by ads? by gmanis on Tuesday November 15, 2022 @12:02AM (#33605506)

I’d really like to know how much money can be realistically made. I have a niche price comparison website getting around 300k page views monthly. Would it make sense to bother with Adsense at this point since other attempts at revenue have not worked out.

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Re:Ask HN: Who runs a small/medium website supported by ads? by edmundsauto on Tuesday November 15, 2022 @01:39AM (#33606015)

Yes, I’ve seen $2-$20 CPM depending on the niche. I once ran a site for furniture manufacturer part specifications and we were getting $50 CPM. Lasted about a year, was over a decade ago.

It’s relatively easy to setup and monetizes much better than a lot of things.

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Re:Ask HN: Who runs a small/medium website supported by ads? by gmanis on Tuesday November 15, 2022 @02:03AM (#33606155)

Thank you, I appreciate your reply. I didn’t expect it to be this much either. Even at the lower end of that range, that’s like USD 500 which goes a long way and will definitely help.

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Re:Ask HN: Who runs a small/medium website supported by ads? by edmundsauto on Tuesday November 15, 2022 @03:22PM (#33614499)

Yeah, there's a reason why AdSense dominates. If you are focused on optimizing your revenue, pretty sure Google dominates.

One other hack - AdSense may limit the number of ads per page, but you can also add in niche networks to increase your ads / page. This was 10 years ago, but I found the best option to be 2x AdSense per page, + 1 niche network. The niche network gave about 25% as much revenue as the 2 AdSense units combined - lower return but was still free money.

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Re:Ask HN: Who runs a small/medium website supported by ads? by gmanis on Wednesday November 16, 2022 @05:52AM (#33621220)

Thank you for your suggestions. I will definitely give this a try. Any recommendations for niche network. I keep getting mails from linkbux folks but I have no idea if they are legit or not.

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Re:Ask HN: Who runs a small/medium website supported by ads? by edmundsauto on Wednesday November 16, 2022 @12:56PM (#33627480)

(Unhelpful advice alert) depends on your niche. I ran a site related to manufacturing, and used an ad vendor in that space.

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