It is great for advertising goods, just as a newspaper or magazine is. That doesn't make a newspaper just a medium for commerce.
"Consistent with this structure, we have identified three broad categories of activity that Congress may regulate under its commerce power... First, Congress may regulate the use of the channels of interstate commerce... Second, Congress is empowered to regulate and protect the instrumentalities of interstate commerce, or persons or things in interstate commerce, even though the threat may come only from intrastate activities... Finally, Congress' commerce authority includes the power to regulate those activities having a substantial relation to interstate commerce, i.e., those activities that substantially affect interstate commerce."
You might as well call writing in a newspaper commerce, or a telephone system, or a city plaza.
That commercial acts transpire through the medium does not make the medium an actualization of platonic commerce.