Frisco, ha ha.

A co-worker lived up in The City (see, I'm legit) and I asked him if anyone called it Frisco. "No, no one does," he said in a monotone.

If I remember right there’s an Anthony Jeselnik standup special on Netflix where he asks an audience member where they’re from and the guy replies “frisco” and there’s a loud audible moan from the rest of the audience so Jeselnik starts lampooning him for it.