I’ve seen a few companies come and go in the last few years who tried to automate it and failed. It seems people are really paying for the sense of curation and review, since what makes something a “good deal” can’t always be measured by a computer. Or maybe people just like their flight alerts wrapped in a friendly and helpful tone, and the tech gurus who can program it aren’t adept enough at copywriting. I’m just thinking out loud. I’m curious to hear others thoughts on programmatic vs human selected