But otherwise responded with no guidance as to what is and is not offending conduct. That doesn’t sound like the right thing to me.

The Sherman act and newer FTC act have been finding offending conduct just fine, the question is why these laws aren't being followed as written.

"It is under the word government, that the subtle danger lurks. Understood as a central consolidated power, managing and directing the various general interests of the society, all government is evil, and the parent of evil."

"A strong and active democratic government, in the common sense of the term, is an evil, differing only in degree and mode of operation, and not in nature, from a strong despotism."

This past century, common thought may have shifted to a more "dangerous evil" definition versus the original sense of "unenlightened, capricious will," nevertheless it is indeed a pleasant surprise that the FTC would act in a more "enlightened" (my opinion) or "long overdue" response to corporate misbehavior.