It's the poster child for a perfect market environment, where everyone involved is simply trying to optimize their returns, and there are next to no rules. It's also full of hucksters, thieves, conmen, liars, and flat-out frauds, to the utter detriment of any legitimate commerce in the space.
The harder ones seem to be healthcare (massive info asymmetry) and anything related to pollution (externalities). The market has had time on those and not done so well.
Not the very much non-ideal, largely non-free markets we have, rife as they are with information asymmetry, non-commodity products, buyers with urgent time needs, and a host of other aspects that utterly invalidate the Free Market Will Solve Everything gospel that so many try to preach.
A competently regulated market is better than a "free" (ie, unregulated) market in nearly all situations.
This is speculation and pedantry, but: What if they do? What if they already weed out 90% of it, and the remaining stuff that you notice is the optimal amount given the cost to weed it out (no matter how said weeding is done).