This is why I hated Flash: some designers would make the experience a game of hunting for the thing you want. Inevitably I'd just give up and not buy anything at all.

This happens in the real world too. My wife wanted a Bulthaup kitchen. They were happy to give us a big book with their product line. But it wasn't a catalogue with sections for sinks, cabinets etc. Oh no, each section was photographs (basically no text) of built-out kitchens. No product names, part numbers, or prices. If you were interested in something you had to go to the shop and point at the thing in the photo to discuss it with a salesperson. A terrible company to do business with.