That's roughly my current situation. My humble business does well enough to let me focus on what feels right. I haven't thought about the income-generating bits for a while now.

It's nice to do good work and not pollute it with the usual growth strategies, to tell advertisers to sod off, and to obsess over details of your choosing.

This completely changed how I work. If it's sunny outside, I'll forget about work and go ride my bike. But I'll also take a day during my vacation to implement an idea because it's just can't wait.

I don't know how other people work, but I found my perfect way of working. I've never been so productive before.