So what does std::unreachable() do here? In this particular case, and with NDEBUG defined and any level of optimization selected, I suspect that, at a minimum, the switch would be replaced as you have shown in all versions - it would take a more complex example to show how std::unreachable() makes a difference. The point is, now we have a choice - and it is one that is being offered without creating any backwards-compatibility issues.
Furthermore, the original function, without assertions, is not guaranteed to crash, with or without std::unreachable(). You need some explicit checks to get a desirable response in the case where a mistake has been made, and that option is just as available whether or not you use std::unreachable().
Therefore, while I agree you have shown that not all broken variants of a given program are equivalent, this does not show that std::unreachable() is harmful.
Compare these two blocks similar to the article
If the programmer is wrong about `ch` in the first one, the program terminates. For the second one, the compiler could change it to be equivalent to If the programmer is wrong here, the program might `do_d()` with unintended consequences. I'd say "going down unintended codepaths" is typically considered worse than crashing.N.b. fixed last code example- thanks afiori.