Re:Veterans find relief from nightmares with NightWare and A...
by sneak on Tuesday November 08, 2022 @03:00PM
(#33523509)
Veterans have lots of social credit, and this is a marketing piece from Apple.
Much of their target market will feel goodwill toward the Apple brand as a result of Apple developing products that provide help for a group the person so targeted holds in high esteem.
Of course it helps everyone with PTSD, but I assume thay the demographic Apple is targeting with this bit of marketing is more moved by the mention of military veterans than a mention of mental illness in general.
The subheading of the article does say that it is for PTSD without further qualification.
Much of their target market will feel goodwill toward the Apple brand as a result of Apple developing products that provide help for a group the person so targeted holds in high esteem.
Of course it helps everyone with PTSD, but I assume thay the demographic Apple is targeting with this bit of marketing is more moved by the mention of military veterans than a mention of mental illness in general.
The subheading of the article does say that it is for PTSD without further qualification.