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Re:A New HP: HP commission a new logo by josephkern on Wednesday December 14, 2011 @09:41AM (#3351955)
It looks like they just copied the MIT Press Logo and italicized it.

http://en.wikipedia.org/wiki/MIT_Press

Re:A New HP: HP commission a new logo by jerrya on Wednesday December 14, 2011 @10:46AM (#3352223)
Looks like the MIT Press Logo just drank illy coffee:

http://cyberiancafe.com/wp-content/uploads/2011/02/illy1.png

Re:A New HP: HP commission a new logo by astrodust on Wednesday December 14, 2011 @10:39AM (#3352188)
The MIT Press logo works because it doesn't represent a multi billion dollar enterprise and doesn't appear on hardware. For a book logo it's great.