The number of people I had to teach about the "@" symbol alone. And then a few years later the pain was gone. Enough people had learned that most people asked their friends and family rather than need tech support.
The tipping point comes quicker than people expect. E.g. many of the discussions on Mastodon on Twitter is already full of neophytes who had never heard about federation a week ago who are now explaining it to others.
I have no illusion this wave here and now will be the watershed for Mastodon, even with 10x-20x as many daily signups as a couple of weeks ago (currently the hourly signups are above the daily signups two weeks ago), but every wave makes the next one easier.
Phone numbers with area codes are still a thing?
@[email protected] shouldn't be too hard to wrap their head around.