Privacy is now opt-in. Before now it was a case of information being too inaccessible, too fragmented and meaningless. Facebook, automatic facial recognition, tagging and all that has changed that. Now you have to political ask someone not to upload the photo they took of you, you have to dig deep into the Terms and Conditions of everything you sign up to, you have to untick boxes everywhere, you have worry about data breaches etc. Privacy is now hard work.