I remember a time when my family called any GPS head unit a “TomTom” - not sure if it was that way outside of my family though. Almost like they nearly had “Kleenex” levels of brand recognition. Unfortunately for them the iPhone moment happened. iPhone GPS wasn’t nearly as good, and they even had an app on the iPhone (That sold for almost as much as a separate unit, at a time when developers could actually sell paid-up-front apps on the app store…)