Oh, it doesn't always mean personalized price gouging. My take was always simply that the product is overpriced to the point the vendor needs to employ a full time salesperson to make you want it. I think that was why I've always avoided making those calls. Not only did I know I was going to be annoyed, I was going to have to pay to be annoyed. "contact us" pricing was always the last option to try, especially from the well known brands.