Why Google+ will become Google's only product

Re:Why Google+ will become Google's only product by cek on Monday December 12, 2011 @01:57AM (#3342634)

I put money down with a buddy (when Google+ launched) that within a year Google would drop the Google+ brand. This article basically agrees with me, but has it backwards.

Google+ will just become Google. Owning an Internet scale social-graph is just too important for Google; thus they will do whatever it takes to own one. This will include forcing users who just want search (or email) to have the functionality of Google+; but to avoid brand dilution Google will drop the "+".

(They will continue to use the + in the UI for +1, but that's different).

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Re:Why Google+ will become Google's only product by r00fus on Monday December 12, 2011 @04:19PM (#3345004)

Though I agree with your reasoning, I don't think the "+" is going away, and I do think your buddy will end up winning.

Like Circles, the + is becoming it's own strong brand, and though it may be that "Google+ == Google", the plus brand will stick around.

Likely, Google will still retain the non-plus Google search, but put most of it's efforts into improving and integrating the "account required" Google+.

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Re:Why Google+ will become Google's only product by arcdrag on Monday December 12, 2011 @11:25AM (#3343940)

I had just assumed that Google+ would essentially encompass everything in Google that requires a google account to use. Google search, google shopping, and similar services that don't require an account would remain plus-less.

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Re:Why Google+ will become Google's only product by nchuhoai on Monday December 12, 2011 @02:45AM (#3342731)

agreed, their latest integration with GMail definitely hints the trend

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Re:Why Google+ will become Google's only product by grandpoobah on Monday December 12, 2011 @03:18AM (#3342804)

First thing I thought also.

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