What I find most distasteful about this Turbopack move is that it can be seen as a mechanism to create leverage by owning the ecosystem not unlike how Apple does with their platforms and Meta is trying to do with VR.

Both target.com and walmart.com are running Next.js (view source → `__NEXT_DATA__`).

The disingenuous comparisons against Vite's performance seem innocent enough, but there's an underlying cynicism I cannot shake that the true objective is to own the ecosystem so they can create leverage against the community of users -- both commercial and non-commercial -- in the future.

I think I would personally feel very differently had they announced that they are investing in Vite, for example.