The reason people care about $7 gas is because often they can't afford it. People who can barely pay bills can end up losing their home, their car, getting their power shut off when expenses go way up. Poor people often have to commute long distances for work because they can't afford to live near their jobs. $7/gallon may not be asking a lot of you, but it is for them. I would submit that the people most willing to make sacrifices, the people quickest to condemn others for not being willing, are only making sacrifices they can afford, that are fun, that fit into their lifestyle, that enhance their self image.