I think he misses the real problem. It is easier to be noticed. It is easier to get "picked up". However, it's easier for everyone, which means that the supply of niche content is radically increasing... and when supply increases, the price drops. In the end, the key is still to move from niche to large, and we've moved from "like winning the lottery" under the old system to... "like winning the lottery" under the new system, too. The barrier of entry is lower, but it's even more random behind the barrier.