But I think a product category has grown up around them and eaten some of the lunch that they decided not to eat. Even if they continue to differentiate themselves from other e-ink tablets, they are still in the same market category. So, competetively, if they differentiate on fewer features, they should probably do so at reduced cost.
Which puts them in a bind, because the hardware isn't simpler so the raw materials don't come cheaper. And even more irony, their software is custom, so it's not even cheaper to build or maintain than the Android based ones.
I have one, and the physical device is excellent, and the experience on it is great if you stay WAY in your lane (note taking on top of PDFs is probably the single strongest use case), but the software just always feels behind.
I just don't understand paying $40 more than a Kindle Scribe to cut out maybe 1 or 2 minor distractions.