"Our product isn't right for your needs. What you need is (competitor's product). Here, I'll give their engineer a ring and let them know exactly what you need and why and get you the best price."

I've done many support calls, but I was always the last choice because I was extremely candid with the customer. When something was a bad bug, I'd say "Wow, that's bad. We'll try to fix it as soon as we can"

Apparently that's frowned upon since the goal is to beat around the bush with "hmm.. that's not supposed to happen, so sorry" as a means to absolve us of as much accountability to the customer as possible.

I have a philosophy that simply doesn't align with how most businesses want to run customer support, so while I wouldn't mind doing it, I am probably only making it worse in their mind.