Apple won't lose but equally they won't dominate.

There will be a space for an open, collaborative market leader exactly what Meta is positioning for with their recent partnerships e.g. Microsoft.

And if you ignore the metaverse nonsense and extrapolate hardware advances over the next few decades AR/VR could be compelling. It could replace laptops. It could change what travel, concerts, arts events looks like. It could democratise education.

I understand Meta is trying to generate hype and attract talent but I also hope that we do get far more serious at what AR/VR could mean.