You will not find many passionate people anywhere. There are a lot of great people who will do a good job for 8 hours and then go home. You can find a few passionate people who dream of working for you, but not enough who are also great that you can staff a company on them.

I work for John Deere, one of those companies that (where I live) has a lot of loyal customers who teach their children we are the best. Even still the majority of great people I work with just want to work their job and go home. (to avoid burn out we don't allow the passionate to work more than 8 hours very often, so the difference between great; and great and passionate isn't significant)