> So no, it doesn’t pay to use a travel aggregator. It’s great for discovery or maybe a quick last minute purchase, but generally it’s better to book directly with the hotel.

And yet:

$465/nt through IHG - https://i.imgur.com/nTdZTnM.png

$342/nt through Priceline - https://i.imgur.com/3jabBss.png

> All the major hotel chains IHG, Hilton, Marriott, and Wyndham, which collectively account for over 98% of hotel properties across their various brands, now offer best price guarantees.

The claimed Best Price Guarantees are all junk.