> It's kind of shocking a few solo developers can make a better mobile experience than anyone at Reddit.

Don't you rather believe that the reason why Reddit's user experience is worse is that Reddit has economic incentives (e.g. better options for ad placements; advertisers prefer this US; ...) to do so?

I bet they would like to copy some aspects of apollo very much, but can't do it due to PR reasons.

I think that's part of it, especially how it prioritizes certain behaviors that are counter to how Reddit used to be driven. But deeper than that I think their management and engineering are firmly to blame. They've never had a good reputation for either.

Its like no one involved in the design used Reddit regularly. Reddit's best quality was the way it made forums work at scale, but they tried to copy content feeds at the cost of community. That's why old.reddit, Apollo, and RIF are the better experiences for using Reddit - you can engage in community more than just consuming memes and gifs. Certainly a part of that is incentives, but the job of good leadership is to push back and point out that Reddit isn't Twitter or Instagram.

And even if they wanted to make it like Twitter or Instagram they really screwed the pooch by having terrible stability and performance.