"Unveils" is somewhat misleading -- this project has had a web presence for a number of years already.

They have recently distinguished the project proper from the "Bluesky community," which was -- as far as I could tell -- just a chatroom with a Matrix/Discord bridge, vaguely sanctioned by but distinct from Twitter. I couldn't understand most of what was under discussion, but it's a moderately amusing space if people arguing about what buzzwords mean is amusing to you.