This is part of a multi step process They have some basic info and a free pdf in exchange for your contact info, or maybe for a very low charge like $10. Then for a hundred dollars or so you get a little more info and some videos. Then for $2k you get their full course. If you pay for that they will try to upsell you for even more to join their inner circle to participate in a real estate syndication or some other business and give them even more money