Don't count your chickens yet :

https://www.thespl.it/p/apples-sleeping-advertising-business

" For the past five years, Apple has been setting up for what will soon be its most profitable product line. It's not a new phone or computer: it's advertising. "

As some C-suite suit bonus will depend on that, you can be sure that the various protections will evaporate over the years.

> they're not perfect, but they're the better of 2 bad options

Fearmongering or maybe you just haven't been watching? Apple has already been doing advertising for years now. They make it quite easy to disable any tracking you might be concerned about. There's zero reason to think they'll change that.

Apple has been sliding. It is unavoidable. Your privacy is simply too valuable to let you keep it.

Fortunately, there are now laws to make privacy rather less profitable to violate.

Perhaps in Europe or Canada. As far as the US I'm not aware of any laws with teeth.

"With teeth" is something I can't comment on as I'm not a lawyer, but I thought California had something similar to GDPR?