Re:The Smash and Grab of Kroger-Albertsons
by lotsofpulp on Wednesday October 19, 2022 @02:17PM
(#33265931)
Is this at the retail level? At the producer level, profit margins seem quite decent:
https://www.investopedia.com/ask/answers/071015/what-profit-...
Logically, if the same quantity of Arizona Ice Tea retails for the same price as it did 25 years ago, then someone in the supply chain is or was making huge profit margins, considering the increase in materials and transport costs.
I assure you, as someone in a position to know the numbers, that sugary beverages have low margins. It is very expensive to move them around, marketing is expensive, and customers are very price sensitive.