The likely endgames of 'no tracking' (accelerated by automating rejection rate up to 100%) are:

- drastically reduced free content (see the rise of paywalls on most news sites)

- an arms race to find other ways to track (see rise of cookieless tracking and retargetting approaches, first party cloaking, etc)

Not to say the latter wouldn't always be there, and but fact is a good chunk of the web is free and stuffed with ads because that's the only way to stay afloat, people simply don't want to pay for content.