You ever just put a show on or pick up a book spontaneously, without really having a particular show or book in mind before you started?
This is kind of like that, call it 'directed spontaneity'. You open the app to see interesting stuff, but you don't know what exactly that might be in advance. The app learns some basic stuff about you using your interactions on content then tries to guess. You either like the stuff the app shows you or you don't.
The hashtag system was very good at filtering content to what you generally like, but it wasn't set up for you to fully guide your own experience in search of very particular content.
This is kind of like that, call it 'directed spontaneity'. You open the app to see interesting stuff, but you don't know what exactly that might be in advance. The app learns some basic stuff about you using your interactions on content then tries to guess. You either like the stuff the app shows you or you don't.
The hashtag system was very good at filtering content to what you generally like, but it wasn't set up for you to fully guide your own experience in search of very particular content.