When we bring users in for user testing and ask them when they are most likely to take their next video - the number 1 response is during a special event (birthday, christmas, graduation, etc). The holiday season is very very kind to Socialcam.

This also presents a problem if the app is not frequently used. The social/notification aspect should keep users coming back. I guess the hard part is you need at least 50-60 friends for users to engage once a day.