Think lawyers, finance, basically anyone doing “deals” is in this category. As someone with about 3 million frequent flier miles lying around I’ve seen a whole lot of them in airports.
I have one too. Big screen, thin profile can be used in an airplane seat or wherever, has a cell connection so you don’t need to fuss with wifi to send back comments on something quickly.
It’s really a great application for these things. Agreed that the processor might be overkill but also who cares, when you live on the road and shit depends on you, you just max out all the choices and press the order button.
Lower income consumers who would appreciate lower prices.
Apple is a multi-trillion dollar company at this point. The only way for them to grow another 50% from where they are today is through mass market adoption by regular people.
Or maybe these high end devices aren’t meant to drive revenue as much as they are meant to keep power users happy while focusing on other revenue streams for meaningful revenue growth.
That's why I still think an "iPad Max" makes much more sense. Even to professionals, the iPad is ultimately a content consumption device. So, Apple ought to lean into that. Make an iPad you can love with a big screen and punchy OLED panel, while cutting back on the CPU cores to optimize for battery life and thermals. Even if they never put Stage Manager on it and ditched the LIDAR camera, I think these things would sell like hotcakes at the right price.